In June 2008 I visited the Fashion Department and the MoMu (Fashion Museum) with a group of selected students of our school. These students did their profile study on fashion so their art teacher organized this excursion. He asked me to be the second supervisor of the group. Although I thought I had not much up with fashion, the visit quite interesting. I think the very personal presentation was by Linda Loppa. I was surprised that quite a few names dropped, like Jean Paul Gaultier and Dirk Bikkembergs, were not known by our students, but were common names by me. The excursion also concluded with a very impressive visit of the MoMu with an exposition by Veronique Branquinho.
Photo's taken during my visit to the MoMu in June 2008During the excursion I asked our guide about Annelies Braeckman, as I had bought her designed G-Shock. Although the name did ring her a bell, she couldn’t tell me more. I think it was a little too early, because it was a year before she launched Frankly. The MoMu now has an on-line inventory. Several products of the Frankly line are now part of the collection. Since the guide noticed my interest, she gave me the tip to follow Diana Pernet’s weblog, called “A Shaded View on Fashion”. A tip I gladly like to pass on here.
Photo: Annelies Braeckman
Photo: Greetje Buggenhout
Taken form Feeling Magazine September 2013
Annelies Braeckman graduated from the Royal Academy in 1996 and started working for several established fashion designers, like Martin Margiela and Dries van Noten. Japan does pretty much love Belgian fashion designers. Annelies Braeckman has designed clothing line for the famous fashion retailer United Arrows, who by the way also sold her G-Cool models. Since 2009 she has her own collection, called “Frankly”. Her designs are what the name already indicates. Honest and pure designs, without unnecessary fringes, but still designed in a way that it drapes a little different.
Photo's fron an auction on Yahoo Japan, showing the Japanese package and tag.
The "Royal Academy of Fine Arts" model of the "Antwerp-Tokyo Collection", designed by Nico Van De Vorst.The G-Cool, designed by Annelies Braekman, was released in December 1997, a year after she graduated from the Royal Academy of Fine Arts. As in Japan there was also a "Antwerp- Tokyo Collection" G-Cool series released that promotes the Royal Academy a few months earlier, I assume that Annelies Braeckman was asked to designed her version for this series for the same purpose.
It’s not a real surprise Casio and the Fashion Department of Antwerp work together for G-Cool models. The G-Cool series were primarily intended to bring the tough and indestructible look of G-Shocks to a more modern streamlined fashion designed style, so it could be worn on the catwalks.
A remarkable mode on this watch is the Vital Statistics. Here you can input your name, date of birth, blood group, license number, passport number and credit card number, although I think it’s not very smart to input your credit card details in your watch. There are also two slots free for own use.