New Era Collaboration model on display at Shock The World New York 2013The New Era fitted caps are well known for their black/gold sticker on the visor. New Era started using these stickers to replace labels since it was possible to produce these with a glue that left no residue on the cap. The fitted caps have no holes to attach a label on, so there is no way a cap can be damaged. Somehow it became a custom to leave the sticker on them, like a kind of extra proof of authenticity, although the sticker only shows the type of cap and size. Although you see people wearing New Era and other brands caps with the stickers left on it, somehow if you look at discussion fora about this topic, it seems the vast majority thinks you need to remove the sticker before wearing (like on-field baseball players do). Leaving the sticker on, is like wearing your clothes with the labels still on it. On the other hand, the harder the people say you need to remove your sticker, the more obstinate I would be to leave it on, ha ha. Actually on black caps the gold on the sticker looks pretty cool. As we could have seen on the Garish Black models, the combination black and gold is pretty nice. My advise? Do what you like most. I don’t care.
New Era on display at the G-Shock Soho store.
New Era on display at a Macy's Department Store.This New Era isn’t the first collaboration model with G-Shock, but it is the first official. Earlier a DW-6900 was released in November 2011 and in August 2013 also a DW-5600 was silently introduced. These DW-6900 and DW-5600 were only available through New Era Flagship Stores. That’s why you can’t find these on G-Shock Perfect Search (GPS) or other official Casio channels. This GA-110NE-9A is the first New Era Collab which is sold through the official Casio retailers. Unfortunately, in The Netherlands, and probably throughout whole Europe, collabs are not available at every Casio dealer. Casio now distributes these limited editions only via their “Trend Stores”, which are mostly street wear- and sneaker shops. You won’t find this watch at a jeweler store or a department store. In the US however, you can buy this model at Macy’s department stores.
It’s not completely illogical why New Era and Casio chose the GA-110 as base for this collaboration. As there were already the DW-5600 and DW-6900 collaboration model, the GA-110 is a next popular model, specially among the youth. It’s X-Large case make it a nice eye catcher.
Comparison with the Garish Black (left)
Comparison Gold Defender Frogman (right)
One Sec Please a few weeks before the official Dutch release, so I could already write about this model. One Sec Please is the new Dutch website for news about Fashion and Life Style. My second New Era was bought from Sneaker District in Amsterdam, where I also bought my Undefeated G-Shock this summer. If you are looking for this New Era model in or near my country, I also know that the Etnies Store Amsterdam has them too.