Photo's above by B-Shock, taken at the Be@rbrick x G-Shock release party at Concrete.On 27 September Casio Nederland launched the Second Medicom Be@rbrick Collaboration G-Shock for their 30th anniversary of G-Shock with a great party at Concrete in Den Haag (The Hague). I was very tempted to go to this launch party, but it’s a 90 minute drive. As I normally work pretty late, it would not have been easy for me to get there in time. After I saw live pics of the party by B-Shock, I was pretty jealous. Sapporo beer and fresh sushi. Those guys at Concrete know how to throw a release party!
Impression of the Concrete Store in the Papestraat in The Hague.
Look at that "My First Be@rbrick" watching you when you enter the store.
Photo's above made by Gerard Nijenbrinks for 50 GsThere was a good reason that Casio chose Concrete for the launch party. Concrete is not only a selected G-Shock Trend Store, you find a large collection of Be@rbricks and other designer toys too. Also you can find a fine selection of urban fashion and sneakers. The first Be@rbrick Collaboration G-Shock model, by the way, was in The Netherlands way launched by Gorrili in Rotterdam, who has a similar collection of G-Shocks and designer toys.
My little Be@rbrick and Kubrick box.
A small selection of my Be@rbrick figures. On the right 2 Pepsi x Star Wars 70% Be@rbricks, which I were attached to Pepsi bottles in Japan.
I love my glowing Kiks TYO x Kinetics Be@rbrick.
An Aki Hoshino Kubrick and a TRON Kubrick x Be@rbrick duo setMedicom Toy is a company founded in June 1996, located in Shibuya (Tokyo). They are specialized in designing figures and toys for movies, television, comics and games. In 2000 they launched the “block type” Kubrick figures, followed in 2001 by the Be@rbrick figures. The first Be@rbrick figure was a special Kubrick, created to celebrate the 100th birthday of the teddy bear. All Be@rbrick figures are made up of 9 parts, with moving head. hands, wrists and legs. The basic design rule is that all 9 parts stay intact. Only the print differs. This sounds pretty limited, but with use of all kinds of prints and materials, there are even wooden Be@rbricks, there have already more than thousand different bears been released. With all the different color combinations and brand collaborations, collaboration with G-Shock is a pretty obvious good idea. A lot of the Be@rbricks are sold in blind boxes. A buyer does not know which model he gets. He or she only knows which series it’s from. This makes these cute Be@rbricks highly collectable.
I always find interesting new be@rs, like this new metallic Gloomy Bear version. Might end up on my wanted list soon.A basic Be@rbrick is 7 centimeters high and referred to as 100%. As they come in different sizes, they are often referred to their size. Usual other than 100% sizes are the 400% and 1000% size, but there are also 50% and 70% size. When I was visiting Japan in 2010, a 70% be@rbrick was given away with a bottle of Pepsi. In the past there have been made a 150% and a 200% model, but these sizes are very unusual.
My furry night company during the 2 hour photo shoot won't move from my side.