Today's article is written by Christofono Brown, a fellow G-Shock Collector and a nice friend of me from Hawaii. I asked him if he could join me in writing some articles for 50 Gs. After some nice conversations via all kinds of media and reviewing a first raw article, he sent me this article of a first series of three. I simply had to say I was completely amazed. I really enjoyed reading this article, so I hope you will enjoy it as much as I did. A sincere big "THANK YOU" to you Christofono. Have a great read!
GW-S5600B in box, photo taken from internetWell, the “why” is a little more obvious. given a few years the resin can break from a few factors. Collectors are familiar with “resin rot” where it gets greasy then brittle even without wear. But collectors are a small part of G-Shock purchasers. Casio was worried about hard working people with the specific idea of construction workers. Turns out daily wear of the watch (normal for most people) outdoor hard work with salt and water contained in sweat the resin would degrade over time. Casio was worried the G-Shock would get a reputation of the straps coming apart before the watch was done. For a lot of the population when a strap break the watch becomes unwearable and is tossed to the side.
That was the idea, but not nearly as simple as it sounds. After Casio figured out it didn’t know they partnered with Mizuno to help with this. As a matter of fact, Mizuno still makes all the carbon fiber bands!! Why Mizuno? They already had racquets, golf clubs, etc. Sports items that needed a controlled amount of flex. And why did Mizuno take on the project? In the belief that if it is possible to take advantage of a completely different field, so spread the depth of the company’s knowledge. Or, nobody had done this yet, and if they figured it out it could be useful knowledge in other products.
(EL taken from GW-M5600BC)