* source: NY Daily News
Lego accessories for the 2008 collection Marc by Marc Jacobs.
For this G-Shock Dee and Ricky could of course not use the Lego bricks, but its design is definitely based on these building blocks. The design of the GA-100B mode also helps a lot. It might be that Casio had considered asking the twins to make a collaboration model after they noticed the similarity of the little round studs on the bezel and on the dial with the round studs on Lego bricks. When looking close to the GA-110 models, known from the Hyper Colors series, it is not a completely surprise that Dee and Ricky were asked to make a special limited edition collaboration edition.
It is always quite a question what a limited edition G-Shock is. I think the emission of this model was not very small. I even think that you rather have to think in ten thousands than in thousands. The main reason why this watch was sold out so fast must be looked in the fact it this model was a very attractive, and not only to G-Shock collectors. When this watch was released my sister even sent me a photo of this model, telling me she liked it. While I was looking over the Kish.nl website and noticed that they had this model too, Bram walked to me behind the computer and said, “That’s a nice watch, can I have it?”. As this model was primarily sold in the US, often in big department stores, I can imagine similar situations happened. I remember a member of the G-Shock forum went to a department store (Macy’s?) and returned with 7 Dee and Ricky G-Shocks.
A funny thing is that New York based media artist and director Kenzo Digital made with G-Shock and Dee and Ricky a unusual promotion movie for the release of this watch. Of course the movie plays in a Lego build world, but with stills from life characters, that move through a very rough stop-motion technique. Bram has already bookmarked this movie in his favorites and every visitor that comes at our house has to watch this six and a half minute movie. Of course this movie shows some brilliant ideas like Lego Samurai swords, Lego Ninja Stars and Lego Sushi, complete with Chopsticks. Very nice how they made my favorite sushi, the rice rolls.
Hey! Who turned off the lights!This model was sold in the shops for the retail price of $130.-, which is actually a very friendly price. I paid around €125.- ($175) for the GA-110A Hyper Colors models. Since the model was sold out the prices went up quick. A quick look at eBay show that the current price for this model is around $250.-, while some sellers already ask over $400.-. Frankly I think that is overpriced, but I think these will sell eventually as there will always be people who can afford and want to pay these prices.