So what does I.C.E.R.C. stand for? Casio is known for trying to be a environment friendly company. In 1994 Casio supported “The 4th Dolphin & Whale Conference” in Japan, organized by the “International Cetacean Education and Research Center”, I.C.E.R.C. in short and pronounced as “I Search”.
The I.C.E.R.C. Japan is a volunteers organization and tries to educate and inform about nature awareness through contact with dolphin and whales. Therefore this organization promotes dolphin and whale research and initiates a lot of educational activities providing information about environmental awareness, protection and preservation. Beside their educational programs the I.C.E.R.C. also have a shop where you can buy several promotional products as T-Shirts and “Blue Dolphin Soap” and they publish a magazine called “Flipper”. A part of the sale of every I.C.E.R.C. G-Shock or Baby-G is donated to this organization. As in total 4000 G-Shocks and 4000 Baby-G’s are produced, I think the donation might be quite a substantial support.