Check out this nice promotion video of the Nano Univere Autumn Winter Collection 2013.The fashion Nano Universe sells is a combination of modern and traditional European fashion, as seen in fashion houses in France, the UK and Italy, which is very popular in Japan. Also Nano Universe likes to collaborate with other fashion and jewelry brands. One of these collaborations is this Casio G-Shock collaboration from September 2006.
The watch is packed in a very nice box. The sleeve is plain white, but the box is printed with a tweed pattern. Tweed is a very close woven rough fabric, originated in Scotland. It’s very popular for outdoor coats, because it wind tight, moisture resistant and durable. Although in the past decades tweed had become less popular, it now is again popular under hipsters. The now current Eleventh doctor on the Doctor Who series (who will actually “regenerate” soon), played by Matt Smith, wears a similar tweed coat as the print on the box.
From the watch itself you can’t tell it’s from Nano Universe, until you watch the back, where you find the company name and logo are engraved.
For this Collaboration Nano•Universe was inspired with European fashion trends. “The Next Standard - New Black” seemed the theme in European Fashion around 2006. The new black is in fact a very dark shade of brown. It is so dark, that it can easily been mistaken for black. Indeed, the rein of the watch is very dark brown. Under daylight it is easily to see it’s brown, but worn indoors it almost looks brown. The brown resin is nicely contrasted with gold accents. The buttons are in gold tone and the face plate (the part of the crystal that is not the EL display) is in a flashy gold yellow tone. The contrast is even made stronger with the negative display.